Website Usability Consulting

Through our involvement at an earlier stage of the website development process, we can assist companies to make an effective implementation of their total eMarketing strategies and improve your Return on Investment (ROI). Our input is both from a qualitative research perspective as well as from solid real-world experience.

Forrester Research estimates several costs of bad website design. The two most striking are:

- Loss of approximately 50% of the potential sales from the site as people can't find what they are looking for.
- Losing repeat visits from 40% of the users who do not return to a site when their first visit resulted in a negative experience.

We have teamed up with the Australian Research Council's Key Centre for Human Factors and Applied Cognitive Psychology (University of Queensland) to offer an online usability testing tool called Working Web. This dynamic research tool coupled with our consulting and practical design expertise allows you to avoid the major usability design vulnerabilities.

Alfresco Design can either redesign your site using world benchmark standards in website usability, or we can provide consultancy services for you outlining the problematic areas in your website.

Case Study: Gold Coast City Council

Gold Coast City Council contracted the Usability Consulting services of Alfresco Design. The consultation involved conducting focus groups, Working Web Usability Testing, Expert Analysis and Information Architecture Development. The process involved identifying target audiences, conducting relevant excercises with a sample from each of the major target audience groups. Qualitative and quantitative data was then analysed and recommendations were outlined in a comprehensive report to Gold Coast City Council.

Case Study: WorkCover Queensland

WorkCover Queensland contracted the services of Alfresco Design prior to the in-house redevelopment of their website. The consultation involved devising new site structures and navigational elements of the website. The process involved identifying target audiences, conducting interviews with a sample from each of the six major target audience groups and undertaking card sorting exercises with participants. This qualitative and quantitative data was then analysed and recommendations were outlined in a comprehensive report to WorkCover Queensland. The recommendations were put into place with the in-house redevelopment.

Case Study: Queensland Alumina Ltd

Queensland Alumina Ltd contracted the services of Alfresco Design prior to the in-house redesign of their Intranet. The project involved conducting usability reviews of the then current Intranet, as well as devising recommendations for a redesigned Intranet. In addition, Alfresco Design trained IT, web design and knowledge management staff in the concepts, importance and applications of website usability and strategic importance of an Intranet as a knowledge management tool. The Intranet is not available for public viewing.

If you would like more information on our usability consultancy services and Working Web, please contact us today.

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